We’re looking for a friendly, energetic person to take over the marketing function at GrantTree. We have products that are first on the market, and we have an fairly unique culture that is worth talking about, but we’re struggling to give all these things the proper marketing attention that they deserve.
Founded in 2010 by Daniel Tenner and Paulina Sygulska, GrantTree helps tech companies to get government funding, mostly in the form of tax credits, and also has released an innovative new funding product called the Power-Up Fund.
We’re looking for someone with some experience of marketing already, and with a clear interest in the startup scene and in helping startups (both GrantTree and our customers) thrive. You’ll be joining our team of 15 women and men, most of them based in London, to take over the marketing function and help us double down on the efforts we’ve been making to get our brand out there.
GrantTree is a different place to work. We believe in openness and transparency. All our financial data is open to all employees, and we fight secrets wherever we find them. We believe in trust and responsibility rather than command and control. We believe in treating people like adults rather than infantilising them. To succeed in this environment, you must be genuinely self-motivated and able to work independently, while at the same time be team-minded and helpful and generous with your time. More of that on our website - have a read before you apply!
Here are the kinds of things we’d expect you to get involved in (but this is not an exhaustive list):
- Keep track of competitors, do some competitor analysis
- Design and implement our PR and marketing strategy
- Figure out ways to measure (and then ensure) the ROI of your role
- Book team members, some of whom are already successful public speakers, into (many) more speaking opportunities
- Seek out opportunities and further GrantTree’s press coverage for its unique products (e.g. Power-Up Fund) and culture
- Find events to host in GrantTree and organise/record/release videos
- Help create promotional materials
- Get the Blog/Social Media to be updated more frequently (i.e. come up with a more tangible plan/strategy for how we do this and get it implemented)
- Be in charge of the weekly newsletter
- Go to networking events
- Come up with clever new ways to market GrantTree
However, the role is fairly open-ended. We want much, much more energy to be put into marketing activity, to make much, much better use of the advantages that we have, like our culture and our product and market differentiations, and to get a much better idea of the return on investment of those activities. Our main market is tech startups. We believe we can dominate this space if we get our marketing right, and your job will be to help that vision come true.
Skills-wise, we are looking for people who already have developed theirs in a marketing role, hopefully in the startup world or marketing to startups. One of your responsibilities will be to get us some press coverage, so this shouldn’t be something new and scary to you. A lot of startup marketing also happens in person - you’ll be better suited to this role if you love going to networking events and meeting people and talking to them about their cool startups.
The salary for this role is £28k per annum, plus a share of the bonus pool once out of the 6-month probation period.
To apply, simply email firstname.lastname@example.org with a description of why you think you’d be a good fit for the role (rough target 300 words, but can be longer), and also include a link to a brief video of yourself telling us what you think we should do differently, marketing-wise (uploaded to youtube or a similar site - please make sure the link is accessible!).
Please don’t forget the video!
Note: No recruitment agencies or other third parties, please!